Privacy Policy

Effective date: [24 September 2025]
Last updated: [24 September 2025]

Welcome to Westwood Ark (“we”, “us”, “our”). We are committed to protecting your privacy. This Privacy Policy explains what Personal Data we collect, how we use it, and your rights.

If you have questions, contact us at [email protected].

1) Who we are

Westwood Ark
Website: https://www.westwoodark.com
Email: [email protected]
Registered/Correspondence address: 162 New South Road, Chongqing, China
Data controller for GDPR: Westwood Ark

We collect information in three ways:

a) Information you provide

  • Contact forms / inquiries: name, email, company, phone, message, and any files you attach.
  • Newsletter sign-up: name and email.
  • Client onboarding: company details, purchase preferences, project notes.

b) Information collected automatically

  • Usage data & device info: IP address, browser type/version, language, referral URL, pages visited, time on page, approximate geolocation (city/country), device identifiers.
  • Cookies & similar tech: see the Cookies section below.

c) Information from third parties

  • Analytics & advertising partners (e.g., Google).
  • Public/professional sources (e.g., LinkedIn/Company websites) for B2B outreach where lawful.

We do not knowingly collect data from children under 16.

3) How we use your data (purposes & legal bases)

a) Provide and improve our services

  • Respond to inquiries, provide quotes, and deliver services.
  • Improve site performance, content, and user experience.
    Legal basis: Contract; Legitimate interests.

b) Communication & marketing (with your consent where required)

  • Send updates, newsletters, or service information.
  • You can unsubscribe any time.
    Legal basis: Consent; Legitimate interests.

c) Analytics & advertising

  • Measure traffic (Google Analytics).
  • Show relevant ads and limit ad frequency (Google AdSense).
    Legal basis: Consent (where required); Legitimate interests.

d) Security, fraud prevention, and legal compliance

  • Protect our website, prevent abuse, comply with legal obligations.
    Legal basis: Legitimate interests; Legal obligation.

4) Cookies

Cookies help us run the site and understand how it’s used.

Types we use

  • Strictly necessary: site security, core functionality.
  • Preferences: remember settings like language.
  • Analytics: Google Analytics to understand traffic and pages visited.
  • Advertising: Google AdSense to show relevant ads.

You can control cookies via your browser settings. In some regions, you will see a consent banner to accept or manage non-essential cookies.

5) Google services we use

Google Analytics

We use Google Analytics to measure traffic and usage. Google may set cookies and process your IP address and device data.
Learn more: https://policies.google.com/technologies/partner-sites.

To opt-out, use the browser add-on: https://tools.google.com/dlpage/gaoptout.

Google AdSense

We display ads using Google AdSense, which may use cookies and similar technologies to serve personalized or non-personalized ads.
You can control ad personalization here: https://adssettings.google.com and learn more at https://policies.google.com/technologies/ads.

Note: If you use non-personalized ads for the EEA/UK, configure this in your AdSense settings and update your cookie banner accordingly.

We share Personal Data only with:

  • Service providers / processors (hosting, analytics, email delivery, CRM, security).
  • Advertising partners (e.g., Google) for ad delivery and measurement.
  • Professional advisors (legal/accounting) where necessary.
  • Authorities where required by law.

We do not sell Personal Data.

We may process data globally. Where required, we use safeguards such as Standard Contractual Clauses (SCCs) for transfers outside the EEA/UK.

8) Data retention

  • Contact form & client records: kept as long as needed to respond and for our records (typically 12–36 months unless a client relationship continues).
  • Newsletter data: until you unsubscribe or your email bounces.
  • Analytics data: per Google’s retention settings (typically 14–26 months).
    We may retain data longer where required by law or to resolve disputes.

9) Your rights

Your rights depend on your location. Subject to applicable law, you may have the right to:

  • Access the data we hold about you
  • Correct inaccurate data
  • Delete your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent (where processing is based on consent)
  • Lodge a complaint with a data protection authority

To exercise your rights, email [email protected].

GDPR (EEA/UK)

Our legal bases are detailed above. You may complain to your local authority (e.g., ICO in the UK or your EEA authority).

CCPA/CPRA (California)

We do not “sell” Personal Information as defined by the CCPA/CPRA. We may “share” for cross-context behavioral advertising through AdSense. California residents can request:

  • Access, deletion, correction
  • Opt-out of “sharing” for advertising

Submit requests to [email protected]. We will not discriminate for exercising your rights.

11) Third-party links

Our site may link to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing data.

We use reasonable technical and organizational measures to protect your data. No method of transmission or storage is 100% secure.

13) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the latest revision. Significant changes will be announced on this page.

14) Contact us

Westwood Ark
Email: [email protected]
Address: 162 New South Road, Chongqing, China

If you are in the EEA/UK and wish to contact our representative (if applicable), please email us and we’ll provide details.